Events & Media Launches, Fashion & Beauty,

Forever 21 SM Megamall’s Hip Makeover x Fall 2014 Collection

I have always been a fan of Forever 21 since I was in High School even before this L.A-based clothing retail store first landed in Manila on July 2010 in SM Megamall. It has been a favorite coming home gift from my relatives who are residing in the U.S.

I don’t really see myself as a fashionista per se, dressing up with the hippest and trendiest pieces of clothing that are now in the market. I always go for the classic and womanly look like the one Liz Uy described in her book, StyLized. I see to it that I dress up according to my age and present myself in such a way that I’d bring respect for myself, for my husband and daughter’s sake.


Forever 21 has been one of my go-to stores for my wardrobe. For this reason, I am one of the happy ones to get invited to witness the unveiling of their SM Megamall store’s newest look to make our shopping experience easier and more comfortable.

Restyled. Revamped. Reinvented.

Gone are the ornate Lucite chandeliers and patterned walls; in their stead, fresh white walls with splashes of black, touches of whitewashed wood and brick, and industrial-inspired shelving provide a clean and chic slate underscoring the veritable fashion playground for which Forever 21 has become known. A glimpse into its newly-renovated Megamall store provides a clear overview of the brand’s offerings, with neon signs demarcating each collection.


Stronger sections for brands-within-brand 21Men, Girls, Active, Basics, Denim, Lingerie, and Forever 21 +, as well as for accessories and shoes, round out the rest of the store’s 2,600-plus square meters.



A Refreshed Shopping Experience

With an easier-to-navigate layout and a clean palette for a backdrop, the Forever 21 experience at SM Megamall is better than ever. It is now easier to spot treasures perfectly suited for any personality amongst the massive collection. New items are displayed on the floor three times a week, giving customers something new to look forward to at any given time.

Forever 21 First & Forever Fall 2014 Collection

Along with the launch of their revamped store, Forever 21 presented its “The Outerwear Edit”, a fall campaign featuring iconic model Anja Rubik in a premium outerwear collection photographed by renowned fashion photographer Daniel Jackson. The top model has graced the covers of several major American and international fashion magazines as well as gained status as a model-off-duty street style icon.



Shop Forever!

Forever 21 partners with MasterCard this season for Shop Forever, a raffle promotion to gear up MasterCard holders with a chance to win any hardcore shopper’s dream: a wardrobe in Forever 21’s latest collection. A minimum single-receipt purchase of Php 2,500 with a Philippine-issued MasterCard gives the cardholder (1) e-raffle entry for a chance to win a Php 21,000 shopping spree at Forever 21. Double your chances of winning with an SM Advantage, SM Prestige, BDO Rewards, and PRiMO cards. Promo runs until October 31, 2014. Terms and conditions apply.

Visit Forever 21 Today!

What are you waiting for? Experience shopping at the new Forever 21 SM Megamall store today. I am sure you’ll be able to find a piece or two that you will love for yourself and for the entire family. As for me, I will remain a Forever 21 fan even if time for me has already changed.

About Forever 21

Forever 21, Inc., headquartered in Los Angeles, California, is a specialty retailer of women’s and men’s clothing and accessories. Known for offering the hottest and most current fashion trends, at a great value to consumers, Forever 21 is a model for fast fashion.


In the Philippines, Forever 21 is located at Megamall, SM Makati, SM City Cebu, The Block North Edsa, Mall Of Asia, Lanang Premier, Aura Premier, SM City Fairview, SM City Clark, and soon to open at SM Southmall.





Glaiza is a Filipino Home & Lifestyle Blogger, Proud Mom & Military Wife. She believes that a happy and informed family life is both a choice and responsibility. Motherhood is a blessing, and best traveled by sharing and inspiring others. ♥


Mom-Me Time 2014 with Rica & Baby and Breakfast - Moomy Musings

[…] I did a little shopping for the event and bought that cute skirt that I saw when I attended the Forever 21 Fall/Winter 2014 Collection. I wanted to wear something that I’d be really comfortable […]


cheryl True

I love Forever 21. Love the details and colors too


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