Get Ready for the #BestoPotato Experience with Jack ‘n Jill Calbee

Good news to all potato chips lover here in Manila! Japan’s bestselling snack brand Calbee is now here in the Philippines. Together with its local partner, Universal Robina Corporation (URC), they are bringing us a range of potato snack products called Jack ‘n Jill Calbee. It is introduced to the Filipinos through a creatively designed pop-up store available in various malls.


On March 13, I personally witnessed the unveiling of the first ever Jack ‘n Jill Calbee pop-up store at the Glorietta Activity Center in Makati City.

The Jack ‘n Jill Calbee Grand Launch was hosted Gelli Victor and was well-attended by the executives of Calbee Inc. and URC’s top brass Lance Gokongwei.

The guests of the event were given a first taste of the different products and flavors Jack ‘n Jill Calbee potato snacks.

Indulge in the #BestoPotato

Made from real potatoes, Jack ‘n Jill Calbee Potato Chips has 3 delectable flavors to choose from: Classic Salted, Cheddar and Sour Cream, and Wasabi variants. They are available in 28g and 170g packs.

My personal favorite is the Cheddar & Sour Cream flavored potato chips…

Jack ‘n Jill Calbee also has the Pizza Potato that comes in 28g and 65g packs. This snack captures the taste of real pizza because of the melted cheese on top.

…. and the Pizza Potato! 🙂

jack-n-jill-calbee-pizza-potato-28g- packshot

Getting one’s potato fix is always convenient and yummy with Jagabee Potato Fries.  Real potato fries packed with a flavorful crunch, it is available in Classic Salted, Cheese, and Garlic, sure to fulfill every taste. The 40g pack is the perfect fit for personal munching, while the 90g is good for sharing with everybody seeking the best potato flavors.



Aside from your #BestoPotato experience, you can find exclusive premium items when you visit the Jack ‘n Jill Calbee pop-up store. Visitors can test their ninja skills at the Potato Ninja Game Booth, or dress up as giant potatoes and face off in the Sumo Potato Arena. They can also head to the photo booth and capture a “First Taste” selfie.


The Jack ‘n Jill Calbee Pop-up Store features a line-up of limited-edition merchandise including mugs, ballpens, pencils, notepads, stuffed toys and T-shirts that feature the brand’s super spud mascot, Jaga.

You can catch the Jack ‘n Jill Calbee pop-up store in the following dates and venues:

  • March 21-22 in Eastwood City
  • March 28-29 in Alabang Town Center
  • April 18-19 in Bonifacio Global City

You can follow Jaga as the #PotatoInTheCity or share your #BestoPotato experience on social media and tag #JacknJillCalbee. Please like Jack ‘n Jill Calbee on Facebook or follow them on Instagram & Twitter @jacknjillcalbee for more potato-riffic news.

Thank you for inviting me and congratulations Jack ‘n Jill Calbee for officially hitting the Philippine food rack! ♥

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